Gift Cards

POS Hawaii has recently begun offering Gift Card production services to our customers. We know competition to obtain customers is fierce and rivaled only by the challenge to retain your most loyal customers. We also recognize that traditional marketing efforts are not always effective in the daunting tasks of acquiring customers and encouraging their loyalty. Gift Cards encourage branding, loyalty, and increased revenue for your company. Why not offer Gift Cards with your company branding on them to your customers? It’s easier and less expensive than you might think.

Custom Card Design & Production
Whether you hire a Madison Avenue ad agency, your sister-in-law, or have one of our designers create your card, whatever can be printed on paper can almost always be printed on plastic. The best combination of quality and cost is available for a full-color front with black ink on the card back — such as the examples above and below.

Quality Sells
Our specialty is 30 mil, heat press-laminated cards. These are the same premium-quality, high-gloss cards you’ll find at top national retailers like Barnes & Noble, Starbucks and Target. And they know that great-looking cards sell better.

Especially on short-run quantities from 500 to 25,000, we provide the industry’s highest-quality card at price points that are regularly less than UV, thermal or varnish-coated, surface-printed cards.

The Appeal of Gift Cards
A recent First Data research study showed that recipients of gift cards feel more thought has been given to their gift. They also said they are more likely to visit the issuing business more than once, and often spend more than the value of the card and reload the card with a higher value than the original gift.

A 2004 First Data survey of small to mid-sized businesses found that 82 percent of respondents indicated that offering gift cards has had a positive impact on their bottom line and the majority of merchants who implement gift card programs reported an increase in their sales.
Not convinced? Read on…

Increased revenue

  • Increased float and slippage (on average 10-15% of cards are never redeemed)
  • No change given – 100% Value
  • Gift card sales boost ( average 30% more than paper)
  • Up to 60% of cardholders spend more than the original value of the card and often this is on non-discounted merchandise.
  • Purchases made with a gift card are 20 to 50% higher than the average ticket.
  • Additional revenue streams (card sponsorship)
  • Enhanced promotional capabilities to drive incremental sales
  • Encourages return visits to reduce value on card

PURE PROFIT: Case Study – Cash Flow Float

The following chart contains actual data from a national chain of retail stores.

Cards Sold Dollars Sold Dollars Redeemed Unused Value Unused Percent
5250 $92,785 $70,987 $21,798 23.5%

Significant operational savings

    • Studies have shown that electronic gift cards are 33% less expensive to manage than paper-based gift certificates due to less handling by sales representatives and faster transaction times.
    • Back office reconciliation and reporting is also improved thanks to automated transaction processing.
    • Streamlined procedures at the POS
    • Reduced theft and fraud

Branding

    • Build your brand – the customer is reminded of your store every time they open their wallet and see your card. An excellent source of free advertising.
    • Gift cards undoubtedly bring in new customers, new store traffic, increased revenue and incremental sales.
    • Customers like plastic; switching from a paper-based to a card-based gift program results in higher customer participation.

Terms / Conditions / Min Order Qty

  • Minimum Order Qty is 500. Industry standard is to require orders of 2000+
  • Full color image or logo on front (artwork provided by client)
  • Black and white ‘Terms & Conditions’ or ‘Disclaimer’ on back
  • Serialized Barcode with human readable barcode number below are printed on back of card for quick and easy card scanning at the point of sale and redemption. Eliminate user errors. No more mis-keyed numbers.
  • Each card receives a unique serialized number that is tracked within CounterPoint or Digital Dining
  • Cards have no monetary value until the moment they are sold. Display your cards on the front counter without fear of theft.
  • Production time is 4-6 weeks from the time all artwork is finalized.
  • Customer is expected to provide own artwork. Finished artwork will be prepped for card press production by POS Hawaii. Please contact us for artwork details.
  • Graphic Design is not included but if you need, our expert staff is here to assist. Please contact us for more information.