POS Hawaii has recently begun offering Gift Card production services to our customers. We know competition to obtain customers is fierce and rivaled only by the challenge to retain your most loyal customers. We also recognize that traditional marketing efforts are not always effective in the daunting tasks of acquiring customers and encouraging their loyalty. Gift Cards encourage branding, loyalty, and increased revenue for your company. Why not offer Gift Cards with your company branding on them to your customers? It’s easier and less expensive than you might think.
Custom Card Design & Production
Whether you hire a Madison Avenue ad agency, your sister-in-law, or have one of our designers create your card, whatever can be printed on paper can almost always be printed on plastic. The best combination of quality and cost is available for a full-color front with black ink on the card back — such as the examples above and below.
Quality Sells
Our specialty is 30 mil, heat press-laminated cards. These are the same premium-quality, high-gloss cards you'll find at top national retailers like Barnes & Noble, Starbucks and Target. And they know that great-looking cards sell better.
Especially on short-run quantities from 500 to 25,000, we provide the industry's highest-quality card at price points that are regularly less than UV, thermal or varnish-coated, surface-printed cards.
The Appeal of Gift Cards
A recent First Data research study showed that recipients of gift cards feel more thought has been given to their gift. They also said they are more likely to visit the issuing business more than once, and often spend more than the value of the card and reload the card with a higher value than the original gift.
A 2004 First Data survey of small to mid-sized businesses found that 82 percent of respondents indicated that offering gift cards has had a positive impact on their bottom line and the majority of merchants who implement gift card programs reported an increase in their sales.
Not convinced? Read on…
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